About

DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioners and patients. DirectaDentalGroup´s products are developed and evaluated by a selected team of highly qualified and renowned Swedish and international dental professionals with the aim of making life easier for the dental professionals in their daily clinical work.

DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena.

DirectaDentalGroup currently consists of Directa AB, Directa Inc, Topdental Products Ltd, J.H Orsing AB, Parkell Inc, Physics Forceps, Rønvig, TrollDental, Sendoline and ContacEZ and is a part of Lifco AB. Lifco acquires and develops market-leading niched operations with the potential to deliver sustainable profit growth and strong cash flows. Lifco has a clear corporate philosophy which implies a long-term perspective, focus on profits and a highly decentralized organization.

Lifco has 175 companies and over 5400 employees in 31 countries. Today Lifco has in 31 countries. In 2020, the Group’s net sales amounted to SEK 13.8 billion and the EBITA margin was 19.6%. For more information, visit www.lifco.se.

DirectaDentalGroup Products

LuxatorThe Luxator product line includes safe and precise periotomes, elevators, tongues for debris and implant components and a new mechanical periotome - ideal for demanding extractions followed by implant placement.

RestorativeDirecta offers a widespread collection of high quality manufactured restorative solutions. The extensive Restorative product line is continuously growing.

PractiPalPractiPal trays organize and secure storage of instrument. Optimum cleaning, easy storage and safe handling makes PractiPal the product of choice.

ProphyCareMore than ever preventive dentistry demands better products for better results. Directa’s prophylaxis line offers and delivers innovative solutions for professional dental hygiene.

DryDentThe DryDent product line offers the first saliva super absorbers featuring both optimal moisture control and great comfort.

CalaseptCalasept is a brand of products from calcium hydroxide paste for temporary root fillings to a complete assortment of liquids for effective irrigation of root canals.

Brands

Directa
Directa´s products are developed, tested and evaluated by our elected team of highly-qualified and renowned Swedish and international dentists with the aim of making life easier for the dentist in the daily clinical work.

Orsing
Orsing is one of the world’s leading producers of saliva ejectors, aspirator tubes and accessories. Founded in Sweden in the 1950s, Orsing has distinguished itself for user-friendly disposable products developed with the patient’s highest comfort in mind, such as the Hygoformic, the world’s best known mouldable saliva ejector.

Topdental
Complete hygiene solutions for the dental and medical sector. Designed, manufactured and distributed from the United Kingdom, Topdental’s Bossklein and Virofex brands cover virtually all hygiene needs of the dental clinic with its range of disinfectants for surfaces, instruments, hands and special areas such as aspirators, autoclaves, impression trays and dental water lines. All products have been tested against many specific organisms to the very highest EN, DGHM and other standards in force, along with CE marking to Class IIb for use on medical devices and ISO standards.

Parkell
Parkell, Inc. was founded in 1948 and quickly became world renowned for such products as Blu-Mousse, C&B-Metabond, Amalgambond, Brush&Bond, electronic devices and more. Under the direction of the company’s founder, Mr. Alex Mitchell, Parkell earned a solid reputation in the dental community for manufacturing quality products at affordable prices. In addition, the company offers expert technical support for its customers backed with an iron-clad warranty on all products.

Dental Events

Please find a list of all events that DirectaDentalGroup is participating in here.

Cosmetic / Esthetic Dental Hygiene General Dentistry Prophylaxis